WordPress ecosystem racks up more than half a trillion in revenue
WordPress economy expected to grow to $635 billion by the end of 2021
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
WordPress hostingproviderWP Enginehas revealed the results of its first research study that looks at the combined economic value of the WordPress ecosystem.
Estimated at $596.7 billion in 2020, the WordPress economy is now expected to grow to $635 billion by the end of 2021, almost on par with revenue generated byAppleApp Store ($643 billion).
If the 2021 WordPress economy were equivalent to the market capitalization of a company, it would come in tenth place worldwide, above electric car giantTesla.
The research, commissioned by WP Engine, was carried out in the US, UK and Australia by Vanson Bourne and Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies (IMS) at Goldsmiths University of London.
WordPress economy
The study was undertaken to assess the economic value and the social impact of WordPress and included a review of academic and industry literature.
The study also brought together over 100 collaborators, representing a cross section of the various aspects of the WordPress ecosystem including: hosts, agencies,pluginandthemeproviders. These are all businesses that derive revenue from WordPress.
Commenting on the study, Heather Brunner, Chairwoman and CEO of WP Engine said: “This groundbreaking research shows the definitive leadership role WordPress plays in the global digital economy."
Are you a pro? Subscribe to our newsletter
Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!
“A $596.7 billion economy is such a validation of the value that WordPress, its ecosystem and its robust community bring to the world. In the future, as WordPress looks to cross 50% of the web we see it playing an even larger role with individuals and businesses of all sizes as they connect, collaborate and accelerate their business growth through this incredible open source platform.”
According to Dr. Brauer, in the process of the study, a model was created that not only accounted for WordPress’ financial value, but also measured the intangible contribution from the open source community and external factors that are beyond the market’s control, such as the pandemic.
Abigail is a B2B Editor that specializes inweb hostingandwebsite buildernews, features and reviews at TechRadar Pro. She has been a B2B journalist for more than five years covering a wide range of topics in the technology sector from colocation and cloud to data centers and telecommunications. As a B2B web hosting and website builder editor, Abigail also writes how-to guides and deals for the sector, keeping up to date with the latest trends in the hosting industry. Abigail is also extremely keen on commissioning contributed content from experts in the web hosting and website builder field.
Squarespace just launched its biggest update ever. I asked what that means for your business
Shopify just made it easier to access all your financial tools in one place
Alt + Tab trouble: Windows 11’s 24H2 update turns time-saving shortcut into ten-second headache
