There might be some new Motorola rugged phones on the way
First Caterpillar, then Land Rover and now Motorola
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Motorola is getting back into therugged smartphonebusiness as the company has entered into a long term, exclusive partnership with the UK-based Bullitt Group.
Up until now,Lenovowas the only manufacturer makingMotorola-branded smartphones. While the company has made rugged devices in the past, its experience in the space pales in comparison to the Bullitt Group.
This is because theBullitt Groupmanufactures the CAT line of rugged phones for the American engineering giant Caterpillar Inc. and also produces phones under the Land Rover brand.
Strategic alliance
As part of their new strategic alliance, both the Bullitt Group and Motorola will combine their expertise in order to reach a new segment of consumers that require the additional durability and features that rugged smartphones have to offer.
Co-founder of Bullitt, Dave Floyd explained how the new partnership is a testament to its success in the rugged phone business over the last 11 years in apress release, saying:
“This is a unique strategic alliance, as it allows Bullitt to apply its expertise to the Motorola portfolio of products. Motorola invented the mobile phone and remains one of the most iconic brands in the world. To be entrusted by Motorola to create a portfolio of Motorola branded rugged phones, bears testament to the exceptional business we have built at Bullitt over the last 11 years.”
The Bullitt Group and Motorola plan to release details on their new line of rugged smartphones later this quarter.
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ViaGizmochina
After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.
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