Salesforce and AWS tighten up data sharing, interoperability
Expanded partnership will simplify the process of building and launching custom apps
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Salesforceand AWS have announced that they will significantly expand theirstrategic partnershipto make it easier for customers to build and deploybusiness applications.
By combining the capabilities of the world’s topcloud computing serviceandCRMplatform, developers will now be able to build and launch custom applications that extend the power of both platforms.
Salesforce data and workflows can now be connected to solutions running on AWS while developers can also integrate AWS data and workflows into their Salesforce applications. At the same time though, Salesforce will also embedAWS servicesfor voice, video, AI and machine learning directly into new applications for sales, service and industries.
Current AWS CEO andfuture Amazon CEOAndy Jassy explained how customers will benefit from Salesforce and AWS taking their partnership to the next level in apress release, saying:
“For more than five years, our customers have benefited from a tight relationship between AWS and Salesforce. Now, we are taking the partnership to the next level by integrating our offerings so developers using both AWS and Salesforce can build unified applications much faster and simpler than ever before. With this partnership, we are significantly simplifying developers’ lives and empowering them to develop applications however they want, from wherever they want globally, at any scale.”
Combining Salesforce and AWS capabilities
As a result of Salesforce and AWS' expanded partnership, customers will now be able to purchase out-of-the-box solutions directly from Salesforce and then consume the integrated AWS services on a pay-as-you-go basis.
Organizations worldwide currently rely on Salesforce to manage their customer relationships and build new applications that leverage the company’s platform. However, many of them also use AWS for their compute, storage and database needs by utilizingAmazon Connect,Amazon Redshift,AWS Lambdaand other technologies from the cloud giant.
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Developers previously had to make use of custom integration code to combine Salesforce and AWS capabilities in their applications. Now though, they’ll be able to use services from both companies seamlessly through new, unified platforms.
In addition to announcing the details of their expanded partnership, Salesforce and AWS also unveiled newlow codeand click-to-launch development tools to help accelerate the pace of creating custom applications. Salesforce’s point-and-click development tools will operate using data fromAmazon RDSorAmazon S3as if the data was native in Salesforce.
All of the new products and integrations announced by both companies will be available next year and we’ll likely hear further details as we get closer to their release.
After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.
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