Adthena snaps up Kantar paid search business
Adthena snaps up Kantar paid search business Acquisition builds on recent partnership between the two companies When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. The search intelligence firm Adthena has announced that it has acquired the paidsearch businessof the market research company Kantar. The acquisition builds onan agreementmade by both companies earlier this month which will see Adthena integrate its data into Kantar’s ad intelligence product in the US, Brazil, Denmark and France....