Linktree raises millions for ‘link in bio’ social commerce
A third of Linktree’s users signed up in the last three months
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Popular link-in-bioportfolioshowcase service Linktree plans to evolve from its roots into a diverse platform for digital self-expression, as it raises $45 million in Series B funding.
Linktree reportedly gained four million new users that make up a third of its total user base in the last three months. The company argues this to be a natural side effect of the pandemic pushing users to spend more time onsocial mediaand online shopping.
Linktree claims to hold close to 90% of the link-in-bio market share. The service came into existence in 2016 as one of the first of its kind, though it now shares the space with several otherwebsite builders.
“We might have started as a link-in-bio tool, but over time Linktree has evolved and the platform has become a social identity layer of the internet,” said Linktree’s CEO Alex Zaccaria speaking toTechCrunch.
Digital self-expression
Linktree isn’t the only one that’s innovating. The recently launched platform by thestreamingsoftware firm Streamlabs offers users abuilt in tippingfeature along with meaningful insights.
However, Zaccaria claims that it is Linktree’s adoption by users from diverse fields, including health and wellness, real estate, sports, music, politics, publishing and food, that’s allowed it to tower over its peers.
He adds that his vision is for the platform to “sit at the intersection of digital self-expression and action.”
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Linktree counts celebrities like Jonathan Van Ness, Jamie Oliver and Pharrell amongst its users along with platforms such as Shopify, Facebook, TikTok, YSL, HBO and Major League Baseball.
VIa:TechCrunch
With almost two decades of writing and reporting on Linux, Mayank Sharma would like everyone to think he’sTechRadar Pro’sexpert on the topic. Of course, he’s just as interested in other computing topics, particularly cybersecurity, cloud, containers, and coding.
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