Intel continues to take Apple break-up badly with launch of ‘I’m a Mac’ ad campaign

Chipmaker once again pokes fun at Macs to promote Intel PCs

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Intelis once again taking aim atApple’s M1-powered MacBooklineup to promote laptops powered by its rival CPUs.

In its latestApple-bashing ad campaign, Intel has hired Justin Long, well-known for his role in Apple’s ‘Get a Mac’ adverts from the early 2000s, to poke fun at the company’s MacBooks.

The series of ads, called ‘Justin Gets Real’, have been posted to Intel’sYouTubechannel, and each mocks a specific MacBook feature from the controversial Touch Bar and “gray and grayer” color options to the lack of multiple monitor support on M1-powered laptops.

Another pokes fun at the fact that “no one really games on a Mac”, with Intel - and Justin - also mocking Apple’s lack of touchscreen and 2-in-1 MacBook options, which means you need to buy a tablet, keyboard, stylus to match what’s available on rival Intel-powered laptops.

The campaign, which comes months after Apple announced plans to ditch Intel CPUs in MacBooks in favour of its own chips, echoesa similar Twitter marketing campaign Intel launched earlier this yearthat highlighted the supposed shortcomings of Apple’sARM-based M1 processors.

Intel has also previously posted a series of cherry-picked benchmarks designed to show that its 11th-generation processors perform better than the M1.

However, Apple columnist Jason Snell called out the benchmarks as “M1-unfriendly” in commentary shared on his websiteSix Colors, suggesting Intel used inconsistent test platforms and and omitted data.

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“Today’s M1 processor is a low-end chip for low-end systems, so Intel only has a small window to compare itself favorably to these systems before higher-end Apple silicon Macs ship and make its job that much harder,” he added.

It’s worth noting that Apple still offers some Intel-powered Macs, including a 13-inch MacBook Pro and Mac mini. However, the firm last year said that it would transition all of its devices to M1 chips over the next couple of years - and it doesn’t look like Intel is taking the break-up all that well.

Via:The Verge

Carly Page is a Freelance journalist, copywriter and editor specialising in Consumer/B2B technology. She has written for a range of titles including Computer Shopper, Expert Reviews, IT Pro, the Metro, PC Pro, TechRadar and Tes.

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