Here’s why Apple never brought iMessage to Android
Keeping it in the family
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If there’s one good thing to come out of the court battlebetween Epic Games and Apple, it’s the inside look we’re getting at the two companies, including insights into why iMessage isn’t on Android – and probably never will be.
A document from the trialhad already revealedthat Eddie Cue (Apple’s senior vice president of internet software and services) had wanted iMessage to come to Android back in 2013, but had been shot down by other execs, who argued that iMessage’s exclusivity was “the #1 most difficult [reason] to leave the Apple universe.” But now we have more details on these discussions.
Portions of a 2013 email exchange between Cue and Craig Federighi (Apple’s senior vice president of software engineering) were included ina new deposition, and reveal that it wasGoogle’s attempted purchase of WhatsAppthat made Cue really push to make iMessage multiplatform.
Countering Google
In the exchange – reconstructed byThe Vergebased on the portions verified in the deposition – Cue argued: “Do we want to lose one of the most important apps in a mobile environment toGoogle? They have search, mail, free video, and growing quickly in browsers. We have the best messaging app and we should make it the industry standard.”
But Federighi countered that “to get users to switch social networks we’d need more than a marginally better app.” He also made the argument that it would be difficult to make the switch fromWhatsApp“compelling to masses of Android users who don’t have a bunch of iOS friends”.
Based on The Verge’s reconstruction, Federighi concluded saying that “in the absence of a strategy to become the primary messaging service for [the] bulk of cell phone users, I am concerned [that] iMessage on Android would simply serve to remove an obstacle to iPhone families giving their kids Android phones.”
It seems Cue may not agree with this though, as a questioner in the deposition asked him whether he thought that not having iMessage on Android created an obstacle to families giving their children Android phones, and he replied “no, not at all.”
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Also in the deposition it’s revealed – unsurprisingly – that were iMessage to have been offered on Android, the idea was to offer cross-platform compatibility with the iOS version, so Android and iOS users could message each other with it.
It’s a nice dream, but one that at this point will probably never become a reality.
James is a freelance phones, tablets and wearables writer and sub-editor at TechRadar. He has a love for everything ‘smart’, from watches to lights, and can often be found arguing with AI assistants or drowning in the latest apps. James also contributes to 3G.co.uk, 4G.co.uk and 5G.co.uk and has written for T3, Digital Camera World, Clarity Media and others, with work on the web, in print and on TV.
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