Google Pixel 6 could get its grand unveiling on September 13
Just before the iPhone 13, then
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Googlehas madethe Pixel 6 and Pixel 6 Proofficial, but we still don’t know when the flagship phones are going to get a full unveiling or go on sale. Now a new leak from China suggests September 13 will be the big day.
The prediction comes from a reliable source on Chinese social network Weibo (viaNotebookCheck.net), and seems plausible based on what we know so far. Google itselfhas suggesteda window between September and November 2021.
What makes the date even more likely is that the iPhone 13 is rumored to be making an appearanceon September 14– and we’re sure that Google would love to get its own flagship phone for 2021 out a day in advance.
Premium prices, premium specs
From what we’ve heard so far, both officially and unofficially, it sounds like the Pixel 6 and Pixel 6 Pro mark Google’s return to the flagship end of the phone market. Last year’sPixel 5was more of a mid-range affair, if you remember.
This time around we’ve got camera upgrades,a brand new processor, and a radical redesign. Google hardware boss Rick Osterloh has already revealed that these phones will comewith premium pricing attached, so you can expect the components inside them to offer a high level of performance.
A recent rumorhints that the phones will come with ultra-wideband too, the ultra-precise location tracking technology built into theiPhone 12and theGalaxy S21– another sign that these are going to be top-tier handsets.
Analysis: Google is back in the flagship game
As we’ve mentioned,the Pixel 6 and the Pixel 6 Proare shaping up to be flagship-level phones – though it sounds as though the Pixel 6 Pro is going to cost more and offer more than the standard version (a larger screen and an extra camera are two rumored differences).
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With theGoogle Pixel 5aserving the mid-range rather well (in the US and Japan at least), Google has been able to go all out with the Pixel 6 phones, so expect something that goes head-to-head with the iPhone 13 in terms of performance and features… and the launch week, if the latest rumor is to be believed.
Earlier this year, Google CEO Sundar Pichaitalked about"deep technology investments" in hardware devices on the way from the company in 2021, so we’re thinking that the Pixel 6 might come with some surprises – perhaps new and innovative features related to artificial intelligence, perhaps.
Whether it’s going to be enough to make a mark in terms of sales remains to be seen. While the Pixel phones have consistently earned high scores from reviewers and users, to date they remain a niche product in terms of overall market share.
Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you’ll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.
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