Disney Plus has reached 100 million subscribers in just a year and a half
Result far exceeds company’s initial projections
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It appears thatDisney Plus' momentum will not be slowing down any time soon, with the streaming service reaching 100 million subscribers worldwide, as revealed by Disney CEO Bob Chapek during the company’s annual shareholders meeting yesterday.
Last month, Disney reported a subscriber-base of94.9 million, and it’s likely that therecent launch of Disney Plus in Singapore, along with the addition of its newStar brandin several non-US territories, were contributing factors to the boost in new members.
Most impressively, the enormous milestone was arrived at less than a year and a half after the service’s launch, far exceeding Disney executives' original projections of 60-90 million subscribers by 2024.
Full steam ahead
According to Chapek, the company has “set a target of 100-plus new titles per year, and this includes Disney Animation, Disney Live Action,Marvel,Star Wars, and National Geographic.”
The CEO went on to explain that “The enormous success of Disney Plus has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content.”
“Our direct-to-consumer business is the company’s top priority, and our robust pipeline of content will continue to fuel its growth,” noted Chapek, and it’s not hard to see why – as reported byVariety, the growth of Disney Plus has driven the company’s stock price to record highs, closing out at $201.91 on Monday, which is a significant leap from its $79 price back in March 2020.
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Stephen primarily covers phones and entertainment for TechRadar’s Australian team, and has written professionally across the categories of tech, film, television and gaming in both print and online for over a decade. He’s obsessed with smartphones, televisions, consoles and gaming PCs, and has a deep-seated desire to consume all forms of media at the highest quality possible.
He’s also likely to talk a person’s ear off at the mere mention of Android, cats, retro sneaker releases, travelling and physical media, such as vinyl and boutique Blu-ray releases. Right now, he’s most excited about QD-OLED technology, The Batman and Hellblade 2: Senua’s Saga.
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