Apple Watches are used by over 100 million people, but that’s just the beginning
More users all the time
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Over 100 million people own anApple Watchaccording to a report fromAbove Avalon(a site dedicated to examiningApple). That sounds like an extremely impressive number until you realize that it only accounts for around 10% of iPhone owners.
That said, it’s a number that is likely to rapidly grow, as in 2020 there were 30 million newApple Watchusers according to this report, which is more than the number of Apple Watch users in 2015, 2016, and 2017 combined. In other words, the popularity of Apple Watch keeps growing, and there’s no sign of it slowing down.
The Apple Watch currently has the fourth largest install base of Apple products, behind the iPhone, iPad, and Mac, which is pretty good given that the first Apple Watch only hit stores in 2015. But based on the current sales trajectory, this report predicts that it will overtake the Mac by 2022.
A wearable win
In the US, the Apple Watch is doing even better, with 35% of iPhone owners having one, and the report predicts that new features like the ability touse an Apple Watch to unlock your iPhonewill help further drive growth.
Interestingly, the report also points to things like the appeal of being able to view things on your wrist, track health and fitness stats, and handle some tasks that you’d otherwise use a phone for, as some of the reasons for the Apple Watch’s success. That’s interesting because to varying degrees other smartwatches have the same selling points, yet haven’t seen anywhere near the same success.
According toCounterpoint, Apple had a 51.4% share of global smartwatch shipment revenue in the first half of 2020, despite its wearable only being useful for iPhone owners, whileSamsung– despite selling more phones and making similarly capable smartwatches (which are compatible with non-Samsung handsets too) – only had a 7.2% revenue share.
Huawei andGarminare slightly up on Samsung, but still well, well below Apple, and all other companies – includingFitbitand those that makeWear OS watches– have just a tiny sliver of the revenue share.
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So presumably there’s either some quality that makes the Apple Watch range more desirable (perhaps its ecosystem, which is also highlighted in the Above Avalon report), or iPhone owners are simply more likely to embrace wearable tech.
Whatever the reason, it looks like wearables might have a bright future – or at least those with an Apple logo on them might.
Via9to5Mac
James is a freelance phones, tablets and wearables writer and sub-editor at TechRadar. He has a love for everything ‘smart’, from watches to lights, and can often be found arguing with AI assistants or drowning in the latest apps. James also contributes to 3G.co.uk, 4G.co.uk and 5G.co.uk and has written for T3, Digital Camera World, Clarity Media and others, with work on the web, in print and on TV.
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