AMD loses GPU market share to Nvidia, so why can’t this underdog fight back?

Supply can’t meet demand

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Nvidia’s domination overAMDin the PC graphics card market is continuing, with AMD’s market share dropping by a third in the dedicated GPU space. This loss comes despite AMD releasing some of the best graphics cards on the market right now.

The reason AMD wasn’t able tosteamahead despite its critically-acclaimed launches is lis likely down to its flagshipRadeon 6900 XTand6800 XTgraphics cards being largely unavailable, though we can’t just blamecryptominersfor this one. The Covid-19 pandemic caused a surge in the PC market - increasing it by 35% in 2020 over 2019 according toJPR- with stay-at-home orders put in place across the globe. But those same orders restricted the rate at which important chips could be made.

So, why has AMD been hit so hard? It could be that the chip manufacturer it uses, TSMC, is under pressure to deliver to numerous customers, includingSonyandMicrosoftfor theirPS5andXbox Series X|Sconsoles (which ironically use AMD chips), as well as Apple, which might have resulted in AMD being pushed further back in the queue.

Is AMD down and out?

Thedatamight be uncomfortable reading for AMD, but that doesn’t mean the GPU war is over. While the lack of Radeon 6900 XT GPUs will upset PC gamers, AMD has less to complain about. There’s obvious demand for its hardware and its chips are selling as quickly as it can make them, and that’s not an awful position to be in. It could be better - especially when it comes to supply - but it could be much worse as well.

On top of that AMD, has its CPUs to help boost revenue, and according toPassMark Software, the percentage of users benchmarking AMD chips has been on the rise - with its chips used in just 40% of all PCs up from around 22% at the end of 2018. For desktops specifically, AMD has finally overtakenIntelwith 51% of benchmarked machines carrying an AMD processor, as of the latest numbers.

While it’s worth taking those last numbers with a pinch of salt - as they aren’t tracking actual sales numbers but instead an estimate of usage figures - they suggest that AMD might not quite be the underdog some think them to be. We’ll have to see if AMD can keep up its momentum this year, and how it fares in 2022 when chip shortages are set to end.

ViaJPR

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Hamish is a Senior Staff Writer for TechRadar and you’ll see his name appearing on articles across nearly every topic on the site from smart home deals to speaker reviews to graphics card news and everything in between. He uses his broad range of knowledge to help explain the latest gadgets and if they’re a must-buy or a fad fueled by hype. Though his specialty is writing about everything going on in the world of virtual reality and augmented reality.

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